BMW BY NIGHT / FREDDIE MEADOWS

 
 

Campaign movie

"Surfing isn’t always beautiful beaches and clear blue oceans. At least that’s not the case for Swedish surfer Freddie Meadows. At 2 AM a freezing night in February, Freddie plunged into the Baltic Sea to fulfil his dream of catching Sweden’s mysterious night waves. To help him he had an unusual surfing partner – the all-new BMW 5-series and its headlights."

 

Agency: Mullenlowe Brindfors

Resume: BMW lyser upp Östersjön för svenska surfare