Recruitment campaign for Swedish new design-hotel Hobo:

"Hobo is a new boutique design hotel in Stockholm – but it’s so much more than that. It’s also an exceptional meeting place and a unique experience. It is where urbanism and modern design meet nature and a love of local flavour. Hobo’s name was inspired by the traveling lifestyle of 1930s America. For us, ‘hobo’ means a thoughtful, socially-aware and curious person, who sees themselves as a world citizen. Though we’ve taken our name from history, we strive to be progressive and are always mindful that the future is our greatest inspiration."


Due to another producers failure, we had to work on a tight schedule. On an extremely short notice of only 5 days I put together the concept, crew and executed the production from beginning to end to be able to launch the campaign in time.